EDC Thank You Card

After each visit, Emergency Dental Care sends out a thank you card to their patients, thanking them for the visit. It's a very personal, and effective way for their patients to connect more with the doctor. These were a big hit.

EDC Mouse Pad

A great way to "get the word out" to local dentists is to supply their receptionists and nurses with mouse pads that had all the information they needed. This is a mouse pad I did for them, for this very purpose.

EDC Booth Graphics

EDC needed a backdrop and table wrap for a booth display. I created something easy to look at and understand, without a lot of copy or bullet points. Backdrops should be simple and understood at a distance. This is how it turned out.

EDC Brochure

EDC needed a brochure that explained their unique selling proposition. It was a brochure that went to dentists, not patients. Their specialty was emergency dental work, and they would get most of their patients as referrals from dentists that didn't have the time or patients to deal with them.

EDC ID Docs

One of the first things to create when establishing a new brand is their letterhead. It quite often determines what the rest of their branding pieces will look like. This is what I did for Emergency Dental Care.

Boston University Viewbook

This college is one of the nation’s most respected schools and needed promotions of their new computer and technology program to be “right on the money.” We started out with a direct mail package that contained a letter and response device. When the prospective student called or mailed in the response device, we sent them a full-color, twenty-page booklet, highlighting the school and the computer and technology program offered.

These are the cover and one inside spread of the follow-up booklet. Teamed with a copywriter, we designed a brilliant campaign to get prospective students interested in the program and ultimately get them to enroll. Because of it’s success, this campaign became a model for future campaigns done for other proprietary schools.

FT Direct Mail

Florida Tech asked for a direct mail piece targeted to high school students. This one I did with an illustrative style and bright colors. I had to keep it 2 color, but I still think it turned out pretty nice. Besides, the piece did rather well and was the control for half a year.

AI Direct Mail

The Art Institute of Orange County in California needed a direct mail piece to promote their art programs to a certain target audience. I developed this campaign with "Evolve" as the central part of the message and design. The idea was to get the audience to realize that they needed to evolve themselves from their dead-end jobs or fresh high-school graduates to a growing and popular career.