IADT Postcard Campaign

The International Academy of Design and Technology wanted to boost leads for their interior design program. We chose a list of people that have already shown interest in the program, so we didn't need to sell them on the idea of becoming interior designers. Instead, all we needed to do was rekindle the excitement for the program and convince them that IADT was where they needed to go.

Fortunately, we didn't have a budget to worry about (something you rarely see in the advertising world, especially with lead-gen projects). With this knowledge, I decided to touch all the senses with these potential students by sending them actual samples of carpet, fabric and wood. On the reverse side would be a sticker with all the information they need to get started.

Each of the postcards lead them to a website shown below, or they could call directly to get the information they needed.

Respiratory Postcards

Sanford Brown College needed to boost enrollments for their Respiratory Therapist programs. Thinking outside of the box, we created this postcard series to "breathe" new life into their program.

Spanish Campaign

Sometimes your target audience speaks Spanish and not a lot of English. When marketing to these people, you have to do things a bit differently. First of all, the copy needs to be in Spanish. :)

This campaign included a postcard followed by a letter to encourage them to begin their training for medical assistants.

Earth Day E-mail Campaign

Earth Day was a big day at Datamark, and we wanted to celebrate it in a big way. We had fun things planned all day long, and these e-mails were sent periodically throughout the day.

Wellness Fair Posters and E-mail

Excuses Print Ad Campaign

When it comes to going to school, people always have excuses why they should pursue it. This campaign was meant to remind people of those excuses and how to overcome them.

Recruitment Print Ads

Datamark needed a new print ad campaign to recruit new employees. These were created to attract just the right people.