Boston University Viewbook

This college is one of the nation’s most respected schools and needed promotions of their new computer and technology program to be “right on the money.” We started out with a direct mail package that contained a letter and response device. When the prospective student called or mailed in the response device, we sent them a full-color, twenty-page booklet, highlighting the school and the computer and technology program offered.

These are the cover and one inside spread of the follow-up booklet. Teamed with a copywriter, we designed a brilliant campaign to get prospective students interested in the program and ultimately get them to enroll. Because of it’s success, this campaign became a model for future campaigns done for other proprietary schools.