IADT Postcard Campaign

The International Academy of Design and Technology wanted to boost leads for their interior design program. We chose a list of people that have already shown interest in the program, so we didn't need to sell them on the idea of becoming interior designers. Instead, all we needed to do was rekindle the excitement for the program and convince them that IADT was where they needed to go.

Fortunately, we didn't have a budget to worry about (something you rarely see in the advertising world, especially with lead-gen projects). With this knowledge, I decided to touch all the senses with these potential students by sending them actual samples of carpet, fabric and wood. On the reverse side would be a sticker with all the information they need to get started.

Each of the postcards lead them to a website shown below, or they could call directly to get the information they needed.

Brad's Website

Brad Barton needed a new look and feel and a new website for his business. He sells himself as a corporate or educational speaker, to motivate and inspire. His unique selling proposition is that he uses magic and illusion to keep the attention of the audience, and to tell his stories. He's an amazing man, and he needed an amazing, unique, and fun website.

Millennia Web Site

Millennia asked for a site that could be used for two different audiences. This one that we developed for them had a login that would take them to the second part of the site. The "featured property" was a must, and it's one of the first things you see. Visual hierarchy was very important with this project.

Poll Sound Web Site

Poll Sound needed a website in a desperate way. What they had was an obvious templated site with very little content, and absolutely no way to purchase their products. We developed an eCommerce site that would make their competition jealous.

The site is not only functional and beautiful, but it showcases their customer service and their newly established brand.

DASU Web Site

The Dental Assistant School of Utah is a division of EDC. They decided to start teaching the program when their own assistants had such great praise from their patients. I developed this site to capture leads for potential students.

EDC Web Site

With any new compay, and new brand, there needs to be a new Web site. This is what I did for EDC. It was divided into two sections, one for patients and one for dentists.

Speedo Web Site

When I started out in web design, I wanted to take another Web site that I thought was done poorly and redesign it. I played around with a new design for Speedo. I designed it and coded it. It was actually a lot of fun for my first site ever. :)