IADT Postcard Campaign

The International Academy of Design and Technology wanted to boost leads for their interior design program. We chose a list of people that have already shown interest in the program, so we didn't need to sell them on the idea of becoming interior designers. Instead, all we needed to do was rekindle the excitement for the program and convince them that IADT was where they needed to go.

Fortunately, we didn't have a budget to worry about (something you rarely see in the advertising world, especially with lead-gen projects). With this knowledge, I decided to touch all the senses with these potential students by sending them actual samples of carpet, fabric and wood. On the reverse side would be a sticker with all the information they need to get started.

Each of the postcards lead them to a website shown below, or they could call directly to get the information they needed.

Respiratory Postcards

Sanford Brown College needed to boost enrollments for their Respiratory Therapist programs. Thinking outside of the box, we created this postcard series to "breathe" new life into their program.

Spanish Campaign

Sometimes your target audience speaks Spanish and not a lot of English. When marketing to these people, you have to do things a bit differently. First of all, the copy needs to be in Spanish. :)

This campaign included a postcard followed by a letter to encourage them to begin their training for medical assistants.

Declassified Direct Mail

Trying to break through the clutter in a mailbox can sometimes be a bit tricky. Quite often a unique envelope and a fun concept will do the trick. This package was another concept for St. Leo University that would definitely be different than anything in the mailbox.

120 Years Direct Mail

St. Leo University is known for their history and years of experience. This campaign was meant to show their history through antiquity.

Financial Aid

One of my clients, a school group, asked for something new to offer their students as a fulfillment piece, that would entice them to respond. I came up with this financial aid booklet for students to help them understand where to go, who to see, and what to do in order to get the best scholarships, grants, or student loans they need. It was a huge hit, and the campaign doubled the response rates.

This ended up being a template piece we used for multiple school groups after the initial campaign.

FT Direct Mail

Florida Tech asked for a direct mail piece targeted to high school students. This one I did with an illustrative style and bright colors. I had to keep it 2 color, but I still think it turned out pretty nice. Besides, the piece did rather well and was the control for half a year.

AI Direct Mail

The Art Institute of Orange County in California needed a direct mail piece to promote their art programs to a certain target audience. I developed this campaign with "Evolve" as the central part of the message and design. The idea was to get the audience to realize that they needed to evolve themselves from their dead-end jobs or fresh high-school graduates to a growing and popular career.

Subpoena Direct Mail

Bryman College needed a new piece that would get through the clutter in the mailbox. This was meant to test against their control package. It's patterned after an official subpoena in the State of California, and meant to scare people to open the envelope. Once opened they would hopefully giggle at the cool twist where we try to convince them that an education from Bryman College is what they need.