Financial Aid

One of my clients, a school group, asked for something new to offer their students as a fulfillment piece, that would entice them to respond. I came up with this financial aid booklet for students to help them understand where to go, who to see, and what to do in order to get the best scholarships, grants, or student loans they need. It was a huge hit, and the campaign doubled the response rates.

This ended up being a template piece we used for multiple school groups after the initial campaign.