Fairbanks Orthodontics Ad

Fairbanks needed to make a big splash in the local orthodontic business. They have tough competition, but fortunately they had a strong brand to work with.

Their biggest selling proposition is that the orthodontist is a family man himself. He knows what the entire family needs, which brings a nice personal feeling to his office and to his brand. The image of his family helped give that impression.

IADT Postcard Campaign

The International Academy of Design and Technology wanted to boost leads for their interior design program. We chose a list of people that have already shown interest in the program, so we didn't need to sell them on the idea of becoming interior designers. Instead, all we needed to do was rekindle the excitement for the program and convince them that IADT was where they needed to go.

Fortunately, we didn't have a budget to worry about (something you rarely see in the advertising world, especially with lead-gen projects). With this knowledge, I decided to touch all the senses with these potential students by sending them actual samples of carpet, fabric and wood. On the reverse side would be a sticker with all the information they need to get started.

Each of the postcards lead them to a website shown below, or they could call directly to get the information they needed.

Respiratory Postcards

Sanford Brown College needed to boost enrollments for their Respiratory Therapist programs. Thinking outside of the box, we created this postcard series to "breathe" new life into their program.

Brad's Website

Brad Barton needed a new look and feel and a new website for his business. He sells himself as a corporate or educational speaker, to motivate and inspire. His unique selling proposition is that he uses magic and illusion to keep the attention of the audience, and to tell his stories. He's an amazing man, and he needed an amazing, unique, and fun website.

Spanish Campaign

Sometimes your target audience speaks Spanish and not a lot of English. When marketing to these people, you have to do things a bit differently. First of all, the copy needs to be in Spanish. :)

This campaign included a postcard followed by a letter to encourage them to begin their training for medical assistants.

Hogan Brochure

Hogan Construction believes in great service, strong buildings, and incredible quality. They needed a brochure that showed potential clients how incredible they are and the process they go through to bring them the best quality and the most for their money.

This brochure includes incredible photography, creative design, and lots of unique ways of showing their work. That includes a metal cover with lasered diecut logo on the front, vellum inserts with testimonials and tabs on the back sheet for inserts. It'll surely be an impressive piece, and their clients, or potential clients will be blown away.

Shown here you'll find the cover, inside page that shows through the front cover, and two spreads inside the brochure.

Corporate Brochure

Americom needed a new corporate brochure designed that would portray them as the leaders in their industry, especially when it comes to technology, experience and service. This corporate brochure did just that. It's designed with a wrap-around cover with a velcro flap, vellum first page and fold-out tabs for the service pages. Here are 4 brochure spreads.