
Fairbanks needed to make a big splash in the local orthodontic business. They have tough competition, but fortunately they had a strong brand to work with.
Their biggest selling proposition is that the orthodontist is a family man himself. He knows what the entire family needs, which brings a nice personal feeling to his office and to his brand. The image of his family helped give that impression.
![[ BARKLE PORTFOLIO ]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVbNKm-TByQsIUGsXyJSQpFzuWvrtDy3dx1GIXmuytsNt5bqVSakKgO8GI_UVRfWhIEDTf-pJfTO84-4tV8AcIDSMg7PgTm7Qozn8iy7T-T6DyTeRGsmRS36EKC2DLP0SO2Qk8H2wM49c/s1600-r/header_eric.gif) 
 
 
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