Financial Aid

One of my clients, a school group, asked for something new to offer their students as a fulfillment piece, that would entice them to respond. I came up with this financial aid booklet for students to help them understand where to go, who to see, and what to do in order to get the best scholarships, grants, or student loans they need. It was a huge hit, and the campaign doubled the response rates.

This ended up being a template piece we used for multiple school groups after the initial campaign.

DASU Web Site

The Dental Assistant School of Utah is a division of EDC. They decided to start teaching the program when their own assistants had such great praise from their patients. I developed this site to capture leads for potential students.

YAD ID Docs

Yellow Ad Design was a company that designed nothing but yellow page advertisements. They did a fantastic job at it, but needed help with their identity and branding. I designed the logo and these documents.

EDC Office Posters

These posters were designed to decorate the EDC office. They had 10 of them in strategic places and it really made the office look professional, and upscale.

Side note: I art-directed the photoshoot for these projects as well. EDC knew the importance of having great photos. But, the real reason was that nothing existed like this. :)

EDC Web Site

With any new compay, and new brand, there needs to be a new Web site. This is what I did for EDC. It was divided into two sections, one for patients and one for dentists.

EDC Thank You Card

After each visit, Emergency Dental Care sends out a thank you card to their patients, thanking them for the visit. It's a very personal, and effective way for their patients to connect more with the doctor. These were a big hit.

EDC Mouse Pad

A great way to "get the word out" to local dentists is to supply their receptionists and nurses with mouse pads that had all the information they needed. This is a mouse pad I did for them, for this very purpose.

EDC Booth Graphics

EDC needed a backdrop and table wrap for a booth display. I created something easy to look at and understand, without a lot of copy or bullet points. Backdrops should be simple and understood at a distance. This is how it turned out.

EDC Brochure

EDC needed a brochure that explained their unique selling proposition. It was a brochure that went to dentists, not patients. Their specialty was emergency dental work, and they would get most of their patients as referrals from dentists that didn't have the time or patients to deal with them.

EDC ID Docs

One of the first things to create when establishing a new brand is their letterhead. It quite often determines what the rest of their branding pieces will look like. This is what I did for Emergency Dental Care.

Boston University Viewbook

This college is one of the nation’s most respected schools and needed promotions of their new computer and technology program to be “right on the money.” We started out with a direct mail package that contained a letter and response device. When the prospective student called or mailed in the response device, we sent them a full-color, twenty-page booklet, highlighting the school and the computer and technology program offered.

These are the cover and one inside spread of the follow-up booklet. Teamed with a copywriter, we designed a brilliant campaign to get prospective students interested in the program and ultimately get them to enroll. Because of it’s success, this campaign became a model for future campaigns done for other proprietary schools.

FT Direct Mail

Florida Tech asked for a direct mail piece targeted to high school students. This one I did with an illustrative style and bright colors. I had to keep it 2 color, but I still think it turned out pretty nice. Besides, the piece did rather well and was the control for half a year.

AI Direct Mail

The Art Institute of Orange County in California needed a direct mail piece to promote their art programs to a certain target audience. I developed this campaign with "Evolve" as the central part of the message and design. The idea was to get the audience to realize that they needed to evolve themselves from their dead-end jobs or fresh high-school graduates to a growing and popular career.

East-Broadway Poster

I designed this poster to announce what they had available for the holidays. It was simple, clean and very appropriate for a non-Christmas feeling holiday poster. The 2 colors helped out a lot too. You don't always need to do 4 color process. :)

Subpoena Direct Mail

Bryman College needed a new piece that would get through the clutter in the mailbox. This was meant to test against their control package. It's patterned after an official subpoena in the State of California, and meant to scare people to open the envelope. Once opened they would hopefully giggle at the cool twist where we try to convince them that an education from Bryman College is what they need.

Essential Earth Brochure

VitaliCare came to me with the need of a brochure to promote their new product. This brochure is a self-standing, tri-fold brochure that has a die-cut so when folded, the top of the bottle pops up. The bottle on the brochure is actual size and sat next to a display of the bottles, with plenty brochures to hand out.

It was a fun idea, and the client loved the out-of-the-box thinking.

My Body My Canvas

This spread was designed for an article in Lustre, a hypothetical magazine in New York. The article is about people, and why they dress and look the way they do. The cover spread and one inside spread is represented here. I was the art director on this project. I directed the photo shoots, which included finding the models and getting them ready for the shoot. I was also the designer of the project.

My photographer and I had a great time putting this together. The article was written by Haley Barkle.

Juliet Shoes Campaign

Juliet is a fictitious shoe company for women. This campaign is designed to look like an article in a magazine and includes four spreads. It is a modern spin which follows the scenes from Romeo and Juliet. Incredible photography creates each scene.

This was a fun project I did with a photographer friend. I directed the photoshoot and did the design and layout. Just too much fun!

Alside Print Ads

Alside is a company that makes siding for homes. They cater to upper class homes and focus on durability. With this campaign, I show three different homes in various natural disasters. The homes are still beautiful with no damage at all, thanks to the incredibly durable siding.

This was another project I did for fun to do something different. Had a good time with it too.

Tickle Tou

My wife writes amazing children's books and she asked if I'd start illustrating and designing them. This is just the cover of the book, but it shows the illustration style that's prevalent throughout.

This book has not been published yet. It's a great book, and someday we'll see it on the shelves.